Monday, September 30, 2013

Psy/315 - Research and Statistics in Psychology




Research and Statistics in Psychology

Not only in the field of psychology, but also in many areas that have interest in individuals’ behaviors, it’s very common to come across different methods of research.  Research can be defined as systematic investigation of sources and data, which, combined with the study of materials and individuals, can establish new facts, ideas, and conclusions.  In general, research can be seen as a mere gathering of information, but in a scientific setting it must also involve the examination and analysis of that data. (Cherry, 2012)
            Scientific research involves some key elements that differentiate it from a non-scientific search for information. For instance, scientific research can be defined as a methodical, systematic study, that after following a series of steps and standard rules, strive to prove a specific hypothesis or answer a question. Also, scientific research usually involves the manipulation of a variable combined with experimentation and observation. One of the most important elements in scientific research is organization. (Cherry, 2012)

The Scientific Method

The scientific method is an important element in science, which has its foundations on the acquisition of knowledge. In order to be considered scientific, a research method must be based on measurable and empirical evidence. Other than that, the scientific method strives to support a theory when that one is confirmed and challenge it when it’s proven to be false. The process of scientific method involves coming up with hypothesis, make predictions based on them, and conducting experiments to try to confirm or contradict the hypothesis. These steps are not always followed in this exact order, although they are still considered general principles of this method of research. (Cherry, 2012)

Primary and Secondary Data

In order to find results, every research project needs to compile information. Collecting data is imperative in the search for answers and explanations, and there are different ways to gather that information. Surveys, questionnaires and interviews allow the researcher to communicate with a group of individuals and try to come up with a consensus on how that sample feels about a determined subject. The data collected from those surveys is called primary data, since the researchers obtained those answers by themselves. The main advantage of using primary data in a research is the possibility to tailor and adjusts the questions specifically for the purpose of that project. The researchers come up with the questions that they believe will serve better to their study. However, one of the disadvantages of using primary data in a study is the cost, as it can be very expensive to run those surveys.  Another type of data is the one called secondary data, and there are many ways to obtain this type of information. Many companies keep records of their employees’ personal information, as well as the Census gathers data from the population every year. Using the information that was collected by someone else, for a different purpose, is using secondary data. The main advantage of using secondary data is the fact that it is inexpensive to obtain, and can be studied more rapidly. However, it has the disadvantage of making the researcher look harder for the answers he is looking for since the information was gathered for different purposes that the study he is conducting.  Many variables influence the choice of using primary or secondary data in a research, like the time available and the budget. A researcher could also use both methods. (At work, 2008)

Statistics

Another important element in research is statistics. Statistics can be defined as the science of gathering, studying and making inferences from data. It is a branch in mathematics, but is not limited to that area, as the lessons and theories of statistics can be applied in researches to every field of study. Statistics allows the researchers to analyze and summarize massive amounts of information in a way that makes it possible to understand and communicate. Also, one of the main purposes of statistics is to allow the researchers to draw valid and reliable conclusions based of the data. Without statistics, it would be almost impossible to come up with an informed conclusion based on the information gathered for a research. Other than that, statistics allow the researcher to interpret the true meaning of the results found in the experiment. (Aron et al, 2009)


References
Aron, A., Aron, E. N., & Coups, E. J. (2009). Statistics for psychology (5th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.
At Work, Issue 54, Fall 2008: Institute for Work & Health, Toronto
Cherry, K. (2012). Steps of the Scientific Method. Retrieved from http://psychology.about.com/od/researchmethods/a/steps-of-scientific-method.htm


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